Kawaii Fashion

Kawaii fashion is a Japanese street style and cultural aesthetic centred on cuteness, playfulness, and childlike innocence. It features pastel colours, cartoon prints, oversized silhouettes, and whimsical accessories. The look is highly customisable and often overlaps with other styles like Fairy Kei, Lolita, and Decora.

Key Elements

• Pastel colours, bows, plushies, and cartoon motifs
• Layered, oversized clothing
• Playful, creative accessories

Related Aesthetics

• Soft girl
• Fairy Kei
• Girly Kei

Stub: Expand with history, writing tips, and more cross-links as the wiki grows.