Article
Mooo! (Doja Cat)
"Mooo!" is a novelty song released by Doja Cat in 2018 that became a viral internet meme due to its homemade music video and absurdist humour. The track's playful, self-aware silliness showcased Doja Cat's internet-savvy persona and demonstrated how a low-budget viral moment could catalyse mainstream attention for an emerging artist.
Why it matters
- Example of meme culture turning online attention into a music career breakthrough.
- Shows how deliberate embrace of humour and internet formats can build a distinctive public persona.