Instagram Shopping

Instagram Shopping is a set of commerce tools that let businesses and eligible creators tag products in posts, Stories, and Reels, and direct users to product detail pages. In supported regions, Checkout enables purchases within the app; elsewhere, product tags link out to the seller.

Capabilities

Product tagging in posts, Stories, Reels, and Live
Product detail pages, collections, and brand profiles
In‑app Checkout in select markets; otherwise, external checkout
Shop surfaces have changed over time (the dedicated Shop tab has been de‑emphasized in some app versions)
Insights and ad integration for brands and creators

Notes

Fee structures, eligibility, and availability vary by country and account type. Meta updates commerce features frequently—refer to current policy pages for regional details.