Article
Juicy Drops (Doja Cat NFT marketplace)
"Juicy Drops" was an NFT marketplace launched by Doja Cat in April 2021 that sold artist-created digital collectibles. The project illustrated early attempts by mainstream musical artists to monetise fan engagement through blockchain-backed digital art.
Why it matters
- Example of musicians experimenting with Web3 fan monetisation.
- Reflects the early-2020s trend of artists exploring NFTs as supplementary revenue streams and fan engagement tools.