Social Media Impact

Social media shapes women’s self-image, relationships, and sexuality. It can empower or undermine, depending on use and context.

Instagram as a Case Study

Instagram is a prime example of social media's double-edged impact. The platform can empower women through self-expression, entrepreneurship, and activism, but also intensifies pressures around appearance, popularity, and self-presentation. Research shows Instagram use is linked to increased social comparison, body image issues, and mental health struggles, especially for young women. At the same time, Instagram has enabled new forms of digital activism, community building, and business opportunities for women. See instagram.

Writing Tips

• Explore both positive and negative effects.
• Link to body image and digital safety.

Writing Example

Example "Her selfie racked up likes, but the comments stung—validation and vulnerability in every notification." Why it works: Shows the double-edged nature of online attention.

Common Pitfalls

• Don’t demonise social media—show nuance.
• Avoid one-dimensional portrayals of women online.